If your sales are off and they are not where they need to be, who would you expect would be the best resource for this issue? Correct, your local sales strategist. What I have observed is that the sales strategist is often called in last, not first. A curious phenomenon. What is happening?
- You bring in your marketing expert to rework your logo and website…
Did your sales go up?
- You bring in your branding expert to reposition your brand and your story…
Did your sales go up?
- You bring in your social media “expert” to engage your business on Twitter, Facebook, LinkedIn, and the like…
Did your sales go up?
- You hire a business coach to focus on your management and leadership strategies…
Did your sales go up?
- You brought in a sales trainer for an afternoon to refocus your sales team…
Did your sales go up?
What were your answers to these questions. If the answers were “I am not sure”, that is a “no”. If you did not answer “yes” to whatever question(s) applied to your approach, it is time to do the smart thing and call in the sales expert–a sales strategy and employment development professional.
These are tough times for businesses. Customers are not really looking to spend money, the decision making process is slow, the selling cycle is longer, finding and connecting with prospects is harder, and positioning the value of your business is difficult.
Growing your sales requires the support and experience of a professional who understands what you and your business and your team are going through. Reach out to a trusted selling professional — I look forward to your call. (586.201.9057)
Dave Cooke is CEO of Strategic Resource Group, llc an organization specializing in helping businesses increase their revenues through effective sales strategies, growth initiatives and employee development programs. His contributions and insights can be found on his blog posts, SalesCooke and Sustainable Revenues. He has also developed a new program for sustainable revenues in a down economy, known as SuRF. To download this case study go to: SurfWhitePaper.com.
Great tips, Dave, thank you! From my own observations, it’s curious to note that within certain industries, usually the coach/mentor closest to the problem is called last. Another observation I’ve noticed is people may not be willing to spend money just yet — I think you’re correct on that — but when they do, they want to know exactly what benefits, what value they’re getting from the money spent. In order to provide the value, we have to deepen the relationship — exactly what you’ve been telling us to do.