About Dave Cooke

The Sales CookeThe Sales Cooke

Dave Cooke is a nationally recognized speaker, author, trainer and growth expert. He leverages his 25 years sales and marketing experience to create and implement strategic initiatives and develop educational programs which increase both revenues and profits.

Dave takes pride in his experience with turbulent and chaotic work environments.  Having taken the lead in multiple corporate turnaround projects and post merger transitions, Dave understands the challenges organizations face in challenging and difficult times.  It is these experiences that shape his commitment to team, relationships, communication, leadership, and a cohesive, collaborative strategy for revenue growth. Throughout these experiences he has shown the way with a consistent record of 20% improvement in revenues.

Dave’s unique and interactive programs are designed to sustainably increase revenues and improve customer relationships while integrating team-based organizational behaviors into the revenue growth equation.  His approach brings refreshing insight and enthusiasm to the current trends and complexities of today’s business environment.

His wide ranging background in business development, executive leadership, strategic planning and employee development, uniquely positions him communicate, educate, and inspire at multiple organizational levels. A brief summary of his accomplishment include:

  • Corporate turnaround and strategy: Designed and implemented turnaround blueprints that exceeded projections and expectations.  Directed post-merger integrations of two comprehensive sales and marketing programs and their respective product lines.
  • Leadership and management: In activities ranging from Sales Manager to General Manager provided leadership in organizations that consistently grew from 20-50%.
  • Sales and Business Development: Celebrates a sales career that featured three unique assignments in unrelated industries reflecting annual growth rates ranging from 20-70% annually.
  • Training and Employee Development: Designed a comprehensive sales training program that has been introduced to over 250 sales professionals. Participants in these programs and the subsequent coaching experienced a 20-30% improvement in performance.
  • Diverse customer relationships including Alcoa, Allsteel, Aramark, Bosch, Cintas, Comerica, Detroit Diesel, Dow Chemical, ETAS, Flagstar Bank, Herman Miller, Hilton, Lear, Marriot, Meridian Bank, Peter Basso Associates, Roush Industries, St. John Healthcare, Steelcase, Textron, Tower Automotive, US Steel, Wells Fargo and WPP.

Dave is an approved Vistage speaker, author of Cooked Up Sales”, co-anchors a weekly podcast “Don’t Sell Me ‘Bro”, publishes regularly on his “Sales Cooke” and “100 Pedals” blogs, and was a regular cast member on The John Adam Show — a Phoenix based radio program supporting small businesses.  He is also contributes as a guest blogger on several other related business sites including “The Whale Hunters” and “Networking Phoenix“.

Put your organization in high-growth mode—contact Dave Cooke now.