The Power of Gen Y

In case you missed it last week, there was a very influential group of people who participated in last week’s election–Gen Y.  A recent blogGeneration Y: Your Voice Has Been Heard” underscored the influence and the impact of the Millenials.  The next generation of leaders, workers, and business leaders are found in Gen Y.  They expect to be heard, respected, and treated differently.  More importantly, they have a unique understanding of the power of technology and social media.  Businesses leaders need to recognize their influence and their potential.  The Obama Campaign attracted, recruited, and put to work this generation of voters and that was a key component in his victory.  As business leaders, it is important to learn how to embrace and enroll this generation into the workforce–it will make a huge difference if you do.

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