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	<title>Comments on: Honesty and What Your Customers Need to Know</title>
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	<link>http://www.salescooke.com/2009/10/15/honesty-and-what-your-customers-need-to-know/</link>
	<description>If you think it&#039;s the economy, think again!</description>
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		<title>By: The Sales Cooke</title>
		<link>http://www.salescooke.com/2009/10/15/honesty-and-what-your-customers-need-to-know/comment-page-1/#comment-301</link>
		<dc:creator>The Sales Cooke</dc:creator>
		<pubDate>Sun, 18 Oct 2009 16:45:10 +0000</pubDate>
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		<description>Chuck,
I agree that customers are not always forthright with their information.  However, as sales professionals it is our job to establish the high road in building these relationships.  Also, customers sometime appear to be dishonest, when they really may not have known or situations have changed.  Either way, our job is to do it right and educate our customers on the benefits of doing it right, as well.  Thanks for your comments.</description>
		<content:encoded><![CDATA[<p>Chuck,<br />
I agree that customers are not always forthright with their information.  However, as sales professionals it is our job to establish the high road in building these relationships.  Also, customers sometime appear to be dishonest, when they really may not have known or situations have changed.  Either way, our job is to do it right and educate our customers on the benefits of doing it right, as well.  Thanks for your comments.</p>
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		<title>By: Chuck Gose</title>
		<link>http://www.salescooke.com/2009/10/15/honesty-and-what-your-customers-need-to-know/comment-page-1/#comment-296</link>
		<dc:creator>Chuck Gose</dc:creator>
		<pubDate>Fri, 16 Oct 2009 11:34:59 +0000</pubDate>
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		<description>Dave,

Great advice on being honest with customers. It should go without saying but sometimes the truth is painful for a sales person to deliver to the client. But I agree with you. It can make for a more trusting and satisfying client relationship when each side comes with a clean conscience.

But the challenge is that sometimes the client is not always completely honest with timelines, budgets, etc. This can also start a relationship down a dangerous path.

Great stuff though.</description>
		<content:encoded><![CDATA[<p>Dave,</p>
<p>Great advice on being honest with customers. It should go without saying but sometimes the truth is painful for a sales person to deliver to the client. But I agree with you. It can make for a more trusting and satisfying client relationship when each side comes with a clean conscience.</p>
<p>But the challenge is that sometimes the client is not always completely honest with timelines, budgets, etc. This can also start a relationship down a dangerous path.</p>
<p>Great stuff though.</p>
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