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	<title>Comments on: The Essence of Your Company</title>
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	<description>If you think it&#039;s the economy, think again!</description>
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		<title>By: Marshall Green</title>
		<link>http://www.salescooke.com/2009/05/11/the-essence-of-your-company/comment-page-1/#comment-63</link>
		<dc:creator>Marshall Green</dc:creator>
		<pubDate>Mon, 11 May 2009 16:09:56 +0000</pubDate>
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		<description>Sales Cooke I think you hit it on the head, but unfortunately for many of us the number guys are in control of our corporations large and small.  These number people just do not understand nor do they care about the importance of corporate culture.  I fear that the second wave of this economic down turn will come when many businesses that around today will be forced to shutdown because they failed to make the right decisions now.  Too many companies are reducing “resources” (i.e. people) in order to save money.  They should be looking at how can they grow in this economy.  How do they take advantage of this market.  It seems to me that many companies are playing a prevent defense, to use a NFL term, and we all know they only thing that a prevent defense prevents- is a win.</description>
		<content:encoded><![CDATA[<p>Sales Cooke I think you hit it on the head, but unfortunately for many of us the number guys are in control of our corporations large and small.  These number people just do not understand nor do they care about the importance of corporate culture.  I fear that the second wave of this economic down turn will come when many businesses that around today will be forced to shutdown because they failed to make the right decisions now.  Too many companies are reducing “resources” (i.e. people) in order to save money.  They should be looking at how can they grow in this economy.  How do they take advantage of this market.  It seems to me that many companies are playing a prevent defense, to use a NFL term, and we all know they only thing that a prevent defense prevents- is a win.</p>
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