Engage, Learn, Understand, Grow™

Business is about growth.  Sustainable, repeatable, and predictable growth is best achieved in an environment that engages organizational teams to serve, delight, and learn from their clients.  We leverage our 25 year record of consistently generating results of over 20% annualized growth to develop educational programs that transform businesses and stabilize stakeholder relationships.  Strong, stable, and enhanced relationships define our approach and are the key to successful, high-performance outcomes.

Our Mission: Providing individuals, teams, and organizations with the strategic and educational resources to effectively engage their customers and sustainably grow their business.

Our Program: The foundation of all of our training, coaching, and strategic facilitation is centered in the following platforms:

  1. The ACRE Principle™ – The Four Stages of Effective and Sustainable Business Growth.
  2. Know Your Marlin™ — Our Focused, Intelligent Prospecting Program
  3. The Relate, Learn, Solve Growth Program™ — The Sales Model for Building Viable, Stable Business Relationships.
  4. Selfless ListeningThe Definitive Process for Listening and Learning in Sales.

From these templates we provide a wide variety of customized training modules for sales, sales management, customer service, client relations, and leadership.

Our Process: Our program provides a unique and continuous process of Training and Coaching to facilitate a consistent, ongoing application of the behaviors, tactics, and activities taught in each of our learning modules.  It is our philosophy that effective training is an ongoing process of continuous learning and discovery requiring regular reinforcement and support.  Our programs support our philosophy of education and information for awareneness and knowledge with coaching and development that creates change and facilitates application. 

Our Philosophy: We practice the belief that all of our educational programs and selling strategies start with the engagement of existing valued customers — internal and external.  From our valued customers all training and selling strategies are defined and enhanced.  It is this perpetual learning cycle that facilitates productive growth programs:

Engage, Learn, Understand, GrowENGAGE: Building relationships, adding value, creating trust, establishing credibility

LEARN: Discovering the motivations and criteria that define why they bought, why they stay, what they value, and what else they need.

UNDERSTAND: The context, priority, urgency, and values associated with this knowledge to provide and deliver an effective solution and result for clients..

GROW: Putting this information into action to support existing clients while incorporating it into a strategic program for developing new client relationships 

Call me…let’s Talk!

I enjoy every opportunity to connect with business owners.  These conversations provide valuable insights to unique and exciting business ideas.  While I often find the potential to provide support and guidance to others, it is the discussion with innovative, energetic business leaders that I enjoy the most!  I am available and interested — give me a call!“      ~ Dave Cooke, CEO, Strategic Resource Group

Let’s talk!  Contact Dave now at 602.903.2074 or dave@salescooke.com